Strategic Sales Leadership

Meeting today's requirement for more than just good sales management

Description

The selling environment today has changed dramatically with a new culture, new responsibilities, new players, new technology and acceleration of every sales activity. There is a growing demand for sales leaders who can think and act strategically and innovatively. Sales leaders must inspire, motivate and develop their sales teams as well as manage increasingly complex relationships in a hypercompetitive environment.

This workshop focuses on the essence of strategic sales leadership and the actions sales managers can take to transform themselves into strategic leaders. It will be most beneficial for experienced sales managers looking to move to the next level.

Objectives

As a result of successful completion of this one-day workshop, participants will be able to:

• Understand the differences between managers and leaders
• Understand the differences between tactical and strategic activities and plans
• Understand the role of innovation in strategic sales leadership
• Act in accordance with the traits of innovative leaders
• Understand how organizational core competencies are used for competitive differentiation
• Create strategic plans for competitive differentiation

Length: 1 day

Audience: Experienced Sales Managers

Class Size: 12 to 16 people