Security Solutions Consultative Selling

Description

This one-day workshop provides Service Provider account teams with the knowledge to understand the security threats and vulnerabilities in a typical customer's environment and to demonstrate the areas of opportunity for the Provider's and Cisco's security solution. This interactive workshop develops the knowledge and ability to engage in effective managed security sales activities around Cisco's security products and solutions. It encourages the Service Provider sales teams to lead with security in every sale.

Objectives

After completing this workshop sales professionals will be able to:

• Identify security business drivers, including regulations and Payment Card Initiative
• Message the competitive advantage strategy of Cisco's Security solutions
• Identify how the Service Provider and Cisco go to market
• Qualify a Managed Security Solution with a Cisco offering
• Demonstrate salient features and benefits of the Service Provider's Managed Internet and Security portfolio
• Review evolving Security solutions under development

Length: 1 day

Audience: Account Managers

Class Size: 20 to 24 people