Security Solutions Business Relevancy Training

Description

This two-day instructor-led workshop will equip Account Managers (AM) to be conversant and competent in effectively discussing Cisco Security solutions with the top security policy decision makers, such as the CSO. Account Managers will be able to review and understand the Security Industry/risk management, identify the latest threats and vulnerabilities, understand and dialog about regulatory compliance issues, identify customer pain points/business drivers, articulate Cisco's strategy, identify how to sell Cisco Security solutions and sell against the competition. This program is designed with three areas of critical focus: the Security industry; understanding Cisco solutions and architecture; and selling against the competition.

Objectives

After completing this workshop sales professionals will be able to:

• Articulate the Security industry regulatory compliance acts & common security threats
• Effectively converse about the Cisco Self-Defending Network Strategy and solutions with the security policy decision makers (e.g., IT Manager and CISO)
• Assess business needs and effectively position Cisco Security solutions to customer's initiatives
• Reframe conversations surrounding the competition to the advantages of Cisco's Security solutions.
• Analyze a competitor's strengths and weaknesses and position Cisco Security solutions to differentiate Cisco and address the customer's business needs.

Length: 2 days

Audience: Account Managers

Class Size: 16 to 20 people