Sales Training

Security First for Service Provider and Channel Partners

Enable partners to articulate security value propositions in managed and professional services

Course Description

This one-day workshop with tracks for Account Managers and Sales Engineers enables the account team to lead with security in every sale and attach security to all network sales opportunities. The AM track focuses on the key messaging and positioning a managed Cisco security solution to the business decision makers within their sales campaigns. The SE track focuses on the Cisco security technology as it relates to positioning managed security solutions to the technical decision makers within their sales campaign. Cisco security solutions are actively demonstrated as providers of business value. The workshop begins with an overview of the market and regulatory requirements followed by breakout sessions by AMs and SEs for product overviews and experience. The final exercise requires a combination AM and SE presentation as a response to a sales opportunity.

Learning Objectives

As a result of successful completion of this workshop participants are expected to understand:

• Identify how Service Provider and Cisco fits into the security market outlook
• Identify business drivers the Service Provider and Cisco security solution addresses
• Discuss how to apply Cisco security solutions to the Payment Card Initiative (PCI) and other regulatory standards
• Describe and demonstrate how selected Cisco security solutions map to PCI and other regularatory standards
• Create and present a value proposition with the appropriate Cisco security solutions.

Facilitators

This workshop is facilitated by Senior Sales Consultants who have recent experience selling or implementing Cisco IP telephony solutions.

Length: 1 Day

Audience:
Cisco Service Providers and Partner Account Managers and Sales Engineers

Optimum Class Size:
60

Prerequisites:
None

For additional information or to arrange for a workshop please visit:
» Workshop Details & Contact

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