Sales Training

Building the Security Foundation (Basic)

Understanding the Security Marketplace Need and the differentiated Cisco Solution: The Self-Defending Network (SDN)

Course Description

A one day interactive workshop focusing on the two key components of Cisco’s success as a market leader in this fast growing segment of IT: marketplace need and the unique Cisco Solution – Self Defending Network. Marketplace need is built based on protection of digital assets and applications critical to any business success and the SDN components of integrated security, collaborative security and adaptive security. The day ends with a messaging technique and direct application by the attendees to a specific business opportunity.

Learning Objectives

As a result of successful completion of this one-day workshop participants are expected to:

• Understand the market forces driving security growth and opportunity
• Explain the compliance and regulatory requirements of business
• Understand the Cisco strategic solution – The Self Defending Network
• Articulate how the Cisco differentiated security products develop the unique SDN solution
• Explain features and benefits of Cisco Self-Defending Network, and the potential impact on a customer’s business
• Address common customer objections to security



• Using a customer situation, develop SDN message for utilization with a real customer opportunity

Facilitators

This workshop is facilitated by Senior Sales Consultants who have recent experience selling or implementing Cisco Security solutions.

Length:
1 Day

Audience:
Cisco Account Managers, Channel Account Managers, Partner Account Managers

Optimum Class Size: 12 - 16

Prerequisites:
None

For additional information or to arrange for a workshop please visit:
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